NBA Insider explains why Kevin Durant’s trade war is bad for business: “Nobody likes uncertainty. And that’s what Durant, one of the NBA’s star attractions, served up.”

At this point, it’s no secret Kevin Durant wants to leave Brooklyn — and the Nets are doing their best to control the fallout.

Unfortunately, however this all plays out for the franchise and their disgruntled star, it will have a major impact on their bottom line.

In a recent article, Bob Raissman of the Daily News explained how this whole situation will ultimately affect Brooklyn’s earnings for the upcoming season.

(via Bob Raissman of the New York Daily News)

While that story did spice up the NBA’s offseason, it’s bad for business.

Nobody likes uncertainty. And that’s what Durant, one of the NBA’s star attractions, served up. Now even Durant, or [Joe] Tsai, cannot provide advice to the league’s domestic television partners (Turner Sports, ESPN) on when or how many times they should schedule the Nets next season.

Yankees Entertainment & Sports Network (TV home of the Nets) suits cannot tell advertisers if Durant, who signed a four-year, $198 million contract extension in 2021, will be in Brooklyn to start the season. Without Durant, the Nets’ value for YES, and what it can charge advertisers to buy ads, takes a hit. Without Durant, the arrow also points down when it comes to selling Nets memberships and corporate sponsorships.

The uncertainty surrounding the team and its future will weigh on the franchise for the foreseeable future. Will they keep KD and Irving? If they do, will they accept it and dress up this season?

It’s obviously hard for any GM to give up two of the best players in the game, and that’s why Durant’s asking price is so high. But some stability might actually do the team good given how crazy things have gotten.

Either way, Durant is definitely hurting the Nets in more ways than one, and it remains to be seen how the team, and in particular owner Joe Tsai, will react.

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